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天梭(Tissot)品牌介绍

天梭表1853年诞生于手表制造业的摇篮瑞士。凭借在传统中不断创新的精神,经历150年之后,天梭表(Tissot)的名字已遍布全球五大洲超过150多个国家,成为表坛中不朽的瑞士名表品牌之一,并屡次获得国际殊荣及奖项。

拥有150多年精湛制表历史的瑞士天梭表,自1853年起不断致力于精确完美的钟表制造,在瑞士勒克勒刻(Le Locle)的厂房所出品的腕表,皆以丰富的创意、卓越的品质及巧夺天工的制表技术而名闻於世。 多个世纪以来推出的划时代腕表更为人津津乐道,如1904年专为俄国御用军官所制的「沙皇表」、1953年推出全球首只自动世界时间腕表 Navigator、1971年推出全球首只胶表IDEA 2001、1985年推出全球首只以石头制造的Rock Watch、1988年推出全球首只以木材制造的Wood Watch、2002年推出的全球首枚触碰感应手表T-Touch,以及2005年推出全球首只触碰感应兼具150个国家世界时间腕表--Navigator 3000,足见天梭的创新不断及屹立顶级世界品牌的原因。

1853年,天梭表诞生在力洛克,一个位于侏罗山与法国边境接壤,只有8,500名居民的瑞士小镇。
作为品牌创建者,Charles-Félicien的儿子,Charles-Emile Tissot从一开始已经有计划地让品牌拓展到瑞士国境以外的地方。这种敢于勇闯的精神,至今仍然是品牌成长的基石。

因此在1858 年,Charles-Emile带着怀表样品离开力洛克,来到沙皇统治下的俄国。天梭怀表进入那个拥有庞大人口的市场后,受到俄国贵族的欢迎。1904年的沙皇军表是为俄国皇家卫兵的官员而特别设计的表款,其背面的Order of the Star的装饰,至今仍然被复制成为珍藏品。Charles-Emile用了几乎二十年,从圣彼得堡到Okhotsk海岸,横跨浩大的俄罗斯帝国。

虽然那时俄国是天梭最大的国外市场,然而Charles-Emile的眼光远不止此,他也注意到美国和拉丁美洲。早在1848 年,他就第一次到访那里,不过直到1866年,他才真正开始了与美国和拉丁美洲公司的商业活动。1893年的芝加哥世界博览会,Charles– Emile更成为瑞士评审成员之一。

随着天梭在欧洲的拓展,他们获得了一定数量的奖牌,如在巴黎世界博览会 (1878 年银牌和1889年金牌),在Anvers (1890年金牌)和日内瓦(1896年金牌)等;1900 年在巴黎博览会上,由于著名女演员Sarah Bernhardt 配戴了天梭腕表,让不少举世知名的人士相继加入天梭拥有者行列,其中包括1947年的南美歌手Carmen Miranda,而1960年摩纳哥王室人员也曾到访位于力洛克的工厂参观,并被赠予天梭表。
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天梭表1983年加入了Swatch 集团,全球总裁海耶克先生认为,天梭150年历史的创新和勇闯精神及其品牌形象与集团是完全一致的。从一个位于侏罗小镇,到现在行销到全球五大洲150个国家,并且成为代表瑞士产品的质量和精确度的品牌,天梭表本身就是一个传奇,它向世界述说这个品牌不断成长,不断推出新设计、新的工艺成就,让顾客永远充满惊喜。正如公司的宗旨:非凡创意,源于传统 。

天梭融合了150多年的创意和传统的瑞士制表工艺,是瑞士制表业中的佼佼者。它的目标是向大众提供金质银价的手表。作为自行车,摩托车,击剑和冰上曲棍球世界锦标赛的指定计时器,天梭强调寻求成绩,精确度和挑战自我极限的体育价值。此外,天梭更特别邀请英格兰超级足球联赛球队利物浦兼国家队灵魂人物迈克·欧文(Michael Owen)为国际形象大使。被选为2001年欧洲足球先生的他所配戴的腕表,当然是值得信赖的精确时计。

A never-ending story of innovation beginning in 1853

The Tissot story began in Le Locle, Switzerland, in 1853. Still at home in Le Locle, Tissot today is the largest traditional Swiss watch brand, based on volume, and is represented across five continents. The brand’s DNA has two distinctive elements – traditional values and a commitment to innovation. Throughout its history, these have characterised all their products and technologies, as well as its diverse portfolio of sales and marketing activities. The story’s current chapter includes such highlights as the unique Tissot Touch technology, a brand new automated warehouse facility, a win in the International Timing Competition, timekeeping partnerships with MotoGP and several World Championships, the dynamic Tissot Augmented Reality software, plus over 110 monobrand stores around the world. For Tissot, “In touch with your time” is far more than an advertising claim.

Products and technologies - A long timeline of innovation

Tissot has a long history of product ‘firsts’, which paved the way for the revolutionary touch screen technology of the current Tissot Touch Collection. This timeline of innovation starts in 1853, with its first pocket watch integrating two time zones. The theme of ground-breaking multiple time-zone technology continued in 1953 with the multi-time-zone Tissot Navigator and in 1986, when the Tissot Two-Timer demonstrated its ability to display two time zones in analogue and digital forms via one crown. Other milestones along the way include the original Tissot Classic Prince of 1916, with its curved case and the Tissot Antimagnetic Watch of 1930 in touch with its times in its resistance of interference from telephones and other newly developed electrical equipment. In 1971, the Tissot Astrolon went down in watchmaking history as the first plastic mechanical watch with its plastic movement components.?

A spectrum of design and material ‘firsts’ rounds off the Tissot product innovation portfolio. The Tissot Bellflower Gold uses knotted gold threads to create a unique ‘Milanais’ bracelet in 2000. The Tissot material world developed in the 1980s with the Tissot RockWatch made of Swiss granite, launched in 1985, the Tissot PearlWatch in 1987 and the Tissot WoodWatch in 1988. Today’s product range remains faithful to its innovative roots, for example with the tactile watches such as the Tissot T-Touch Expert, Tissot T-Touch II, Tissot Sea-Touch, Tissot Sailing-Touch and the last tactile model, the Tissot Racing-Touch launched in 2011. To this day, the company remains leader in the tactile watch technology. Another breakthrough product was the Tissot Couturier which features a revolutionary C01.211 automatic chronograph movement inspired by its Astrolon ancestor.

Sports and expeditions - Precision in action

A deep-rooted passion for sport has transformed itself into a comprehensive schedule of high-profile timekeeping partnerships - the perfect platform for demonstrating the Tissot dedication to precision in action. In addition to its official timekeeping partnerships with MotoGP, FIM Superbike, FIBA, AFL, and CBA the World Championships of Cycling, Fencing and Ice hockey entrust their timekeeping and data handling to the Swiss brand. The multi-product specialist has carried out the timekeeping for some of the world’s most prestigious multi-discipline sporting events such as the Asian Games in Doha in 2006, the Pan American Games in Rio de Janeiro in 2007 and the Commonwealth Games in Delhi in October 2010. Active involvement in all of these sporting events brings the brand closer to fans all over the world, whether they are watching live, on television or taking part in the action by wearing one of the associated special edition watches. Tissot watches have also been part of the vital equipment of some of the world’s most courageous explorers, with destinations ranging from Mount Everest to Siberia.

Ambassadors - Excellent all-round performance

Mirroring the diversity of the Tissot brand is its family of ambassadors. These exceptional individuals represent a variety of cultures, nationalities and talents. Their diverse professions range from sports to acting - their common feature is their dedication to unrivalled performance. Expressing the Tissot love of motorsport, which began in the 1960s, are Danica Patrick, race car driver and also the first woman to win an IndyCar? race, Nicky Hayden, MotoGP rider and 2006 MotoGP World Champion, as well as Thomas Lüthi from Switzerland, the 2005 MotoGP 125cc World Champion. Michael Owen represents football, Tony Parker represents Basketball in the ambassador team and Steven Stamkos ice hockey. Flying the flag for fencing is 2008 Olympic Sabre Champion Zhong Man. In the highly communicative world of film and television, a performance of a totally different kind is personified in the Tissot ambassador family by the actors Deepika Padukone, Barbie Xu and Huang Xiaoming.

Sales and marketing - Keeping in touch with customers everywhere

The opening of the new prestigious Tissot Event Boutique in Milan’s Piazza Duomo in December notched the number of monobrand stores around the world towards the 110 mark. Eye-catching displays based on the stunning Tissot advertising campaign shot by Jeff Burton, as well as interactive presentations, enable visitors to experience the diversity and energy of the brand. All of the Tissot stores and the 5,500 shop-in-shops around the globe revolve around this principle of involvement and ‘infotainment’. Tissot has over 14,000 points of sale and a presence in 160 countries, ensuring constant proximity to existing and potential customers. New media is also used in order to connect with people. In addition to the Tissot Augmented Reality software http://www.tissot.ch/reality/, these interactive channels include Facebook http://www.facebook.com/Tissot, www.youtube.com/tissot and www.thewatchavenue.com.

History - The birth and progress of a pioneering spirit

From the very beginning, the brand was destined to be more than just a local creation, as Charles-Emile Tissot, son of the founder Charles-Félicien, implemented plans for expansion far beyond the Swiss borders. In 1858, Charles-Emile left Le Locle with a sample of pocket watches to travel to Russia, land of the Tsars and a country synonymous at the time with patronship of the arts and technical innovation. The Tissot savonnette pocket watches turned out to be a huge success with the Russian bourgeoisie and special editions were even created with the effigy of the Tsar or his officers. However, Russia was not the only market to appeal to Charles-Emile Tissot’s pioneering spirit – he travelled to the USA and Latin America on his extensive and rewarding sales mission.?

Tissot also expanded in Europe, winning a number of medals at the Exhibitions in Paris, Anvers (Antwergen) and Geneva at the end of the nineteenth century as well as at the beginning of the twentieth century. It continues on that winning streak in the twenty-first century, obtaining the first prize in the “Classic – Enterprise” category of the 2011 International Timing Competition. This is the ultimate celebration of precision perfection and expertise in watchmaking and victory follows an arduous path. The winning Tissot Le Locle Chronometrie successfully passed scientific and technical testing in the official certified laboratories of Besan?on’s Observatory and by the Contr?le Officiel Suisse des Chronomètres (Swiss Official Controlling of Timing) in Bienne. It was then exposed to particularly tough magnetic fields and shocks at the Haute Ecole Arc in Le Locle. Today, the company continues on its victory path while its love for exploring new territory lives on…

For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss Watches, as well as official timekeeper and partner of MotoGP, FIM Superbike, FIBA, AFL, CBA and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by Tradition“.?

天梭品牌介绍

  • 国别: 瑞士
  • 级别: 热门

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