豪雅表的创始人——爱德华·豪雅(Edouard Heuer)于1860年在瑞士西部汝拉山区的小镇圣艾迈(St Imier)创办了自己的小型制表工作室，由此，在国际高档手表以及国际体育领域举足轻重的豪雅表诞生了。爱德华·豪雅一生酷爱运动与创造准确无误的计时器。各类运动竞技项目对于精准计时的需要赋予了豪雅表设计和技术上无尽的灵感；而竞技运动的本质——“挑战自我、追求成功、卓越品质”的精神则更成为了豪雅表的品牌精神。该厂从其创办人爱德华·豪雅及其后来人的心中只有一个信念，那就是将时间的计量带入一个新的高度。从表厂的建立开始，豪雅表就一直是制表业的先锋。无论是手表的技术、材料的选用以及款式的设计，豪雅表打造了一系列尊贵手表的典范。
豪雅一直热衷找各类知名人士做代言人，似乎代言人的风采盖过了其手表，尤以Tiger Woods(老虎伍兹)最为触目，最后Tiger Woods因为其丑闻，让豪雅马上换人，成为一时之笑话。
Ever since 1860, TAG Heuer has successfully embraced a number of contrasting elements: heritage and innovation, prestige and performance, sport and glamour. Today, we’re the world’s 4th largest luxury watch brand, always pushing the boundaries of watchmaking technology with the creativity of our staff, the range of their expertise and the depth of their experience. Swiss - Synonymous with superior quality, prestige and performance, Swiss Made is more than a label at TAG Heuer, it’s a state of mind. In our constant search for reliability, excellence and precision, we never compromise on quality.
For each of our more than 90 specialist activities we call on experts not only from the world of watchmaking but also professionals from other high- tech industries. We cultivate difference and diversity within the company while creating common standards for our teams through internal quality training and personal development programs. Avant-Garde - Redesigning a collection of legendary models to fit current tastes, creating new watches, working on innovative concepts that integrate advanced technology; all these activities are part of new product development at TAG Heuer.
Our principal inspiration comes from the world of sport and it’s our involvement in sport that gives us strength and differentiates us. The company has written some of the most important chapters in the history of Swiss watchmaking: from the oscillating pinion in the Microtimer (the first bracelet chronograph accurate to 1/100th sec) to the Monaco V4 concept watch and the Carrera Calibre 360 (the first mechanical movement to display 1/100th sec). Today, our teams continue the same search for innovation and creativity. In 2004, they were rewarded with the AT Kearney Prize naming TAG Heuer as one the three most innovative companies in Swiss industry. Since 1860 - While TAG Heuer is firmly oriented to the future, our company culture is still firmly based on our heritage from the past.
The values and expertise of leading watchmakers has been handed down from generation to generation, making TAG Heuer a brand that is both timeless and daring, that transcends types and styles, a highly contemporary name for all those who love a challenge. And while we are resolutely Swiss we were among the first to develop internationally. Now we are active in more than 120 countries through a network of subsidiaries and agents to provide our clients with a superior level of service and maintenance. In 1999, TAG Heuer became part of LVMH, the world’s leading group of prestige products with more than 50 brands employing 60,000 people. Since joining its Watches and Jewelry sector, the company has benefited from the important synergies offered by the group, while maintaining the identity and values that have been the basis of its success for 150 years.?